Module 3 ยท Key Concept 1 of 5

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Media Has a Purpose

The right accessible alternative depends on what the media contributes in context, not just on what it looks or sounds like.

Read / Reference

  • W3C Images Tutorial

    Practical guidance on choosing accessible alternatives based on the purpose and context of an image.

  • W3C Alt Decision Tree

    A decision aid for determining whether an image needs alternative text and what that alternative should communicate.